Working in Internet Marketing for the last 10 years and off line marketing for the previous 25, Karen Dennison has seen the good, the bad and lots of the ugly. But, instead of trying to sneak around the search engine parameters, she feeds the beast exactly what it wants and the results are better search…
MaryPat Kavanagh has extensive experience in marketing and small business since 1989. She has owned retail businesses, restaurants and consulting practices and has been extremely involved in her community through local Chamber of Commerces, National Association of Women Business Owners (NAWBO), Shared Vision Network, Jaycees, and other networking and professional development organizations. In 1999, she…
I must admit, the first time I heard a fellow marketing expert share her list of marketing “strategies” that she was proudly implementing, I was horrified. It didn’t occur to me that someone who considered herself a “strategist” didn’t know the first thing about strategy. In fact, her list of “strategies” was really a list…
As you launch your new firm, YOU are the most important asset in your business. In fact, I believe that you are the foundation of your business. It doesn’t matter what you build, if the foundation is not rock-solid, it won’t last very long. And as a lawyer and the firm’s prinicipal, you will go…
Premise: we all spend time doing and doing but at the end of the day we feel spent and wasteful…and we are not closer to building our business and having a life. So how do we spend our time focusing on the strategic results AND still get everything done? (like emails, phone calls, running kids around,…
Here is a blog post I wrote a while back. This topic is especially important as I connect with lawyers are use the terms “sales” and “marketing” interchangeably. It is important to understand the difference to avoid frustration and to achieve better results from both. I was recently asked to kick off a tele-summit about…
LawMAX Marketing is a division of Strategic Results Marketing LLC. After spending 10 years focusing our efforts and marketing expertise supporting high-end service professionals including lawyers and small law firms, MaryPat Kavanagh, Chief Strategist and Founder, decided to focus her efforts on supporting businesses in the legal market. LawMAX Marketing is dedicated to supporting…