A tagline is the short line that sits beside your logo and does a surprising amount of work. In a handful of words, it tells people what you stand for or what they can expect. A tagline is a short, memorable phrase that supports your brand promise. Our own, “Get Strategic, Get Results,” is a…
DetailsIf your business were a person, how would it speak? Warm and encouraging? Calm and precise? Direct, with a little edge? That personality, expressed through words, is your brand voice. Brand voice is the consistent personality used in your messaging. It is one of the most important parts of your brand identity, because customers usually…
DetailsYour brand is not just your logo. It is the impression people form every time they meet your business: a Google result, your website homepage, a social post, a phone call, a reply to a review. Brand identity is the set of deliberate choices that shape that impression so it stays consistent, recognisable and trustworthy.…
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Strategic planning is the process of deciding where an organisation wants to go, how it will get there and how progress will be measured. It gives business owners and leadership teams structured time to step back from daily operations, assess the current position and make informed choices about the future. The result should not be…
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Word-of-mouth referrals may have helped you build your business. They may still be one of your most valuable sources of new enquiries. But the referral is no longer the final step. When someone recommends your business, the potential customer will often search your name, visit your website, read your reviews, check your Google Business Profile…
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Your customers are no longer just Googling. They’re asking ChatGPT, Perplexity, and Gemini — and if you’re not showing up in those answers, you don’t exist to them. There’s something that’s happening right now in your market, whether you know it or not. A potential customer someone who was just referred to you by a…
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…and Mistakes Most Business Owners Make Artificial intelligence (AI) isn’t just a buzzword anymore—it’s a tool that can help small business owners save time, generate ideas, and create content at a speed that used to feel impossible. But like any tool, it’s only as good as the person using it. At Strategic Results Marketing, we…
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Every year, many of our clients get an email that looks a little scary. It often says something like: “ICANN regulations require certain domain registration details to be publicly displayed in the Registration Data Directory Services (formerly WHOIS) database.” If your eyes glazed over after the word ICANN, you’re not alone. Let’s break it down.
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Auditing your website, like all aspects of your business, is an essential task and should be handled at least annually! In the digital age, your website serves as the front door to your business. As one of the crucial 5 components of your online visibility, your website is the one asset that you control 100%…
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Yes, you read that right. As of recently, several European privacy authorities, including the Danish DPA (Datatilsynet), French DPA (CNIL), Italian DPA (the Garante), and Austrian DPA (DSB), have discovered that using Google Analytics may result in the unauthorized transfer of data outside of Europe because it does not adhere to the protections outlined in…
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