Word-of-mouth referrals may have helped you build your business. They may still be one of your most valuable sources of new enquiries. But the referral is no longer the final step. When someone recommends your business, the potential customer will often search your name, visit your website, read your reviews, check your Google Business Profile…
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Before a potential customer contacts your business, they have probably already searched for you online. They may have visited your website, read your reviews, looked at your social media profiles or asked an AI tool for information about your company. By the time they reach you, they may have already formed an opinion about your…
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Your customers are no longer just Googling. They’re asking ChatGPT, Perplexity, and Gemini — and if you’re not showing up in those answers, you don’t exist to them. There’s something that’s happening right now in your market, whether you know it or not. A potential customer someone who was just referred to you by a…
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…and Mistakes Most Business Owners Make Artificial intelligence (AI) isn’t just a buzzword anymore—it’s a tool that can help small business owners save time, generate ideas, and create content at a speed that used to feel impossible. But like any tool, it’s only as good as the person using it. At Strategic Results Marketing, we…
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Every year, many of our clients get an email that looks a little scary. It often says something like: “ICANN regulations require certain domain registration details to be publicly displayed in the Registration Data Directory Services (formerly WHOIS) database.” If your eyes glazed over after the word ICANN, you’re not alone. Let’s break it down.
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Auditing your website, like all aspects of your business, is an essential task and should be handled at least annually! In the digital age, your website serves as the front door to your business. As one of the crucial 5 components of your online visibility, your website is the one asset that you control 100%…
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Yes, you read that right. As of recently, several European privacy authorities, including the Danish DPA (Datatilsynet), French DPA (CNIL), Italian DPA (the Garante), and Austrian DPA (DSB), have discovered that using Google Analytics may result in the unauthorized transfer of data outside of Europe because it does not adhere to the protections outlined in…
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In today’s fast-paced digital marketing world, content creation is valuable and always in demand. However, it can also be expensive and time-consuming. When your marketing strategy requires you to produce high-quality content regularly, sometimes all your content needs is to be refreshed and revitalized. Through content repurposing, you take something you’ve already created and turn…
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So you have an idea of what online visibility is, but have you really been applying this concept to your business? Achieving online visibility is no easy feat in today’s saturated business landscape. Competitions are fighting neck and neck to get the attention of their target audience and to remain relevant. Online visibility represents your…
DetailsThe other night in our extended family Facebook group message, a cousin sent a video link that said “Are you in this video?” with a broken heart after the question. Last weekend, my uncle passed away after a 7 year battle with brain cancer, so the family is scrambling to connect and collect stories that…
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