Business tips for entrepreneurs, SMEs and small businesses
Your brand is not just your logo. It is the impression people form every time they meet your business: a Google result, your website homepage, a social post, a phone call, a reply to a review. Brand identity is the set of deliberate choices that shape that impression so it stays consistent, recognisable and trustworthy.…
Strategic planning is the process of deciding where an organisation wants to go, how it will get there and how progress will be measured. It gives business owners and leadership teams structured time to step back from daily operations, assess the current position and make informed choices about the future. The result should not be…
The other night in our extended family Facebook group message, a cousin sent a video link that said “Are you in this video?” with a broken heart after the question. Last weekend, my uncle passed away after a 7 year battle with brain cancer, so the family is scrambling to connect and collect stories that…
Manage Your CX: Customer Experience on Video As we mentioned in our previous post, our company has been a global and remote employer for 20 years. You could say we have learned a thing or two about video conferencing with our employees and clients. This is the second part of the Video Conferencing Best Practices…
Creating empathy in the workplace is a complicated matter as understanding what someone is feeling is uniquely human. However, this soft skill is often such an important aspect of good leadership, it is one we need to hone in and develop. I, along with 15 of my colleagues, have written helpful tips for Forbes.com on…
Are you looking for ways to set apart your brick and mortar store? I, along with 12 of my Forbes colleagues, have laid out solid advice that you can implement right away. These tips will allow your store to stand out from the crowd, grow your customer base and increase revenue. My number one tip…