Word-of-mouth referrals may have helped you build your business. They may still be one of your most valuable sources of new enquiries. But the referral is no longer the final step. When someone recommends your business, the potential customer will often search your name, visit your website, read your reviews, check your Google Business Profile…
Your customers are no longer just Googling. They’re asking ChatGPT, Perplexity, and Gemini — and if you’re not showing up in those answers, you don’t exist to them. There’s something that’s happening right now in your market, whether you know it or not. A potential customer someone who was just referred to you by a…
Yes, you read that right. As of recently, several European privacy authorities, including the Danish DPA (Datatilsynet), French DPA (CNIL), Italian DPA (the Garante), and Austrian DPA (DSB), have discovered that using Google Analytics may result in the unauthorized transfer of data outside of Europe because it does not adhere to the protections outlined in…