Word-of-mouth referrals may have helped you build your business. They may still be one of your most valuable sources of new enquiries. But the referral is no longer the final step. When someone recommends your business, the potential customer will often search your name, visit your website, read your reviews, check your Google Business Profile…
Your customers are no longer just Googling. They’re asking ChatGPT, Perplexity, and Gemini — and if you’re not showing up in those answers, you don’t exist to them. There’s something that’s happening right now in your market, whether you know it or not. A potential customer someone who was just referred to you by a…
Auditing your website, like all aspects of your business, is an essential task and should be handled at least annually! In the digital age, your website serves as the front door to your business. As one of the crucial 5 components of your online visibility, your website is the one asset that you control 100%…
The other night in our extended family Facebook group message, a cousin sent a video link that said “Are you in this video?” with a broken heart after the question. Last weekend, my uncle passed away after a 7 year battle with brain cancer, so the family is scrambling to connect and collect stories that…
According to LastPass’s 2021 Psychology of Passwords Report, there are some scary statistics about our behavior with passwords. Some key takeaways from this year’s report include: 71% of respondents worked fully or partly remote during the pandemic. 32% of respondents create strong passwords for work-related accounts – yikes! 45% of respondents did not change their passwords…
Your online reputation can impact your offline word of mouth referrals. This is true even in the Gaeltacht! And so we are venturing into the Irish speaking small business & SME communities of Ireland (in our own small way) to support business success. As you may know, our Founder, MaryPat Kavanagh, moved recently to Salthill,…
MaryPat longs to live in a world where she empowers everyone she meets, builds incredible business and marketing strategies for dynamic clients, and a big bowl of almonds and prunes are always full on her desk. As a business leader, innovative CEO and marketing strategist MaryPat has over 30 successful years collaborating with business owners. …
Manage Your CX: Customer Experience on Video As we mentioned in our previous post, our company has been a global and remote employer for 20 years. You could say we have learned a thing or two about video conferencing with our employees and clients. This is the second part of the Video Conferencing Best Practices…
Our company has been a global and remote employer for 20 years. You could say we have learned a thing or two about video conferencing with our employees and clients. During the surge of Covid-19, many companies who were able to place their employees on a work from home status, have done so. While some…
How did my dog Max help me build my business? This article features myself and 14 Forbes cohorts sharing fun ways to personalize your brand to build your business. Successful strategies include wine tasting, pop culture, and superheroes. What is your favorite idea? Or perhaps you have one that worked for you?…