As we all contemplate the approaching holiday shared with friends and family, I recently revisited some notable quotes about Thanksgiving. Here are a few of my favorites: “I would rather be able to appreciate things I cannot have than to have things I am not able to appreciate.” —Elbert Hubbard “Gratitude consists of being more…
Your quick legal marketing tip for the week is on the importance of online reviews. Do you depend on referrals to build your business? Have your referral sources started to dry up over the last couple of years? Listen to this: if your online presence isn’t consistent with what people are saying about you, you…
80% of people check out the reputation of referrals online after being referred to a business offline – Cone, Harvard Business Review. Karen Dennison and MaryPat Kavanagh of LawMAX Marketing discuss this statistic and another about where you need to land in a search engine search and what all attorneys and law firms need to…
There is power in your online reviews and referrals. How much? “72% of people trust online referrals as much as they trust a referral from a friend.” This statistic is WRONG! Watch this short video to see why.
Importance of Reputation As a lawyer, you put in the time. You went to school, college, and then law school to become a lawyer. You probably took out some student loans and spent years paying them off. You work long hours and you have to live by the rule of law. You are held to…
Importance of Claiming Your Listings Now that we have realized that our online reputation with review sites is imperative to our success, it is time to learn how we get our hard work and good reputation out there in the virtual world. YOU NEED TO CLAIM YOUR BUSINESS. The way the review sites operate is…
Understanding Review Sites Lawyers have always been in a class of their own. They speak a different language, they hold to the rule of law, and they have always gotten their clients by word of mouth reputation. Times are changing, though, in this new internet age. There are a multitude of review sites on the…
According to Corey Saban, contributing author to Attorney At Law Magazine, video marketing is the new trend to engage your prospects. Here are some of the fun facts he shares: 46% The percentage of Internet users who took some action after watching an online video ad. Videos drive people to take action. There’s no better…
Do you have a strategic marketing plan that guides your marketing activities? Do you know some of the specific steps and strategies that you are going to implement this year to achieve your goals? And where is social media and LinkedIn fitting into the picture? Before I wrote this article, I had three highly respected…
