Your quick legal marketing tip for the week is about the importance of claiming your business online. Your brand, your name, and the name of your business are your property, and are important to protect and claim. Unfortunately, in truth, some people will claim to own a business and then they unknowingly work to destroy…
In today’s business world, excellent communication is the key to maintaining a positive relationship with your clients and fellow attorneys. Failure to communicate effectively can only bring your firm down and drive your clients to your competitors. When communicating with your clients, both potential and current, it is important to remember these tips: Be professional,…
Understanding the key components that make up a successful business plan is the biggest favor you can do for yourself and your law firm. Here are the seven components you need to identify to get your business plan headed in the right direction: WHAT: Ask yourself what you do and come up with a clear…
There are arguments on whether or not using a Facebook business or personal account are better. Often people ask, “Can you use both a business and personal Facebook account for your business?” There are advantages and drawbacks of each. A less significant but important drawback of having both a personal page used for business and…
A question often asked is whether or not a personal Facebook page should be used for business. There are advantages and disadvantages of each. In this blog I will discuss some advantages I have discovered using a personal Facebook page for business. 1. Growing an Audience It is easier to grow an audience as a…
Created by a tech-savvy lawyer out of Seattle, Washington, Avvo is basically the Google for lawyers. This website allows you to search for lawyers based on geographic location and practice area, utilize the Q&A Forum for any legal questions, and even call a lawyer directly. As a lawyer, having a high ranking on the site…
Having a Facebook page for your business comes with many advantages, but creating and maintaining an effective business page can be a struggle. There are disadvantages to Facebook business pages that should be recognized and addressed. We have outlined a few road bumps that come along with Facebook business pages. 1. Creating an Audience Creating…
With over 232 million users, if you haven’t gotten on the Twitter train you’re missing out! Twitter can be used in numerous ways for your personal and professional life. Start by creating a Twitter account for yourself and your law firm, start following people you know, other lawyers, industry leaders, authors and organizations you enjoy.…
If you own a business it is likely you have a business Facebook Page. There are several advantages to maintaining a Facebook page specifically for your business rather than using your personal page for both. We’ve collected some top reasons why maintaining a page is worth your time as an effective way to reach your…
Getting involved in social media is a great way to increase your visibility and build some online credibility for you and your firm. It’s super-simple! Twitter is an extremely useful tool in the legal industry. It allows you to reach potential clients, keep up with industry trends, and get live feeds on what is happening.…