Creating relationships is a time consuming process, it is important to make sure that the ones you create are worth it. After you have taken the step of agreeing to meet in person, prepare for the meeting by setting an intention and goal for yourself. The long term goal is to get clients, but the…
Merriam-Webster defines networking as, “the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business.” This definition states well the fine balance of exchange of services and productive relationships. Networking is a powerful skill that, like creating relationships, takes time and effort. It is…
When connecting with people online, think quality over quantity. Rather than getting caught up in how many “friends” or “followers” you have, start paying attention to what you have in common with people. Finding a common ground and maximizing your contacts will help you establish a quality network. Connecting online can be done with the…
As mentioned in previous (and upcoming) blog posts, the Power of Personal Contact can easily be your #1 strategy for getting more clients. In my experience working with attorneys, many attorneys really get this concept. However, most attorneys are introverts and can’t stand the thought of networking or “building new relationships”. Here is an article about the connection…
Some things just don’t change. As we enter into the new year and evaluate where to spend our time, energy and money, the #1 marketing strategy with the highest return continues to be personal contact. One of my client’s mentioned to me a while back that, back in the 80’s, his large firm paid a…
Hope your holidays are filled with wonderful memories, family and fun! As we enter into a new year, it is common to reflect on this past year and what you would like in the new year. Here are a few questions to ask yourself: What worked in 2014? What didn’t work? Why? What do you…
In our previous blog, “What Are People Saying About You Online” we discussed the importance of claiming your online listings and updating your information. Step three in our five steps blog series focuses on what potential clients are looking for in a website. All five steps in the series are focused on cleaning up your…
In our previous blog, “The Power of Google” we discussed the importance of Googling yourself to know what is happening with your business online, and the importance of maintaining a good online presence. Through this series, we are highlighting five steps to help you clean up your online reputation. The next step is fairly obvious. Click…
Content is King! And videos are the King’s #1 choice these days. Right now, you can host a Google Hangout and impact the search engines for your business name and related keywords in a matter of minutes! So how can you pull off this…
In our previous blog “Your Online Reputation is Important!” we discussed the importance of paying attention to your company’s online presence. Through three common scenarios, we outlined the liability in ignoring your online presence. This blog series will highlight five steps to help you clean up your online reputation. Here is the first step: Google…