The most important part of your Avvo profile is the portfolio section. The portfolio section also tends to be the most neglected part of a profile. It takes the most time and effort, and is a portion you should be contributing to on a daily basis. This section includes: contribution, cases, publications and speaking engagements.…
Want to reach a larger audience and get clients with your marketing campaign message? Internet marketing is here to help. In a world where there is increased competition among both individuals and businesses, it is important to constantly stay ahead of competitors. Many attorneys are concerned about how to use online marketing for business for ethical…
Being an attorney is tough, and running a law firm can be even tougher. When faced with life’s everyday challenges in the world of legal business, it’s important to make sure you aren’t making these critical mistakes: Mistake #1: NOT HAVING A PLAN Without a clear marketing plan your marketing efforts will never be proactive.…
Understanding the key components that make up a successful business plan is the biggest favor you can do for yourself and your law firm. Here are the seven components you need to identify to get your business plan headed in the right direction: WHAT: Ask yourself what you do and come up with a clear…
Filling out the resume portion on Avvo can be dry, but it is a great way to display the work and education that you spent so much time earning. Fill this section out thoroughly and include all information from the states you have practiced in. Resume The resume section includes license, personal misconduct, work experience,…
There are arguments on whether or not using a Facebook business or personal account are better. Often people ask, “Can you use both a business and personal Facebook account for your business?” There are advantages and drawbacks of each. A less significant but important drawback of having both a personal page used for business and…
A question often asked is whether or not a personal Facebook page should be used for business. There are advantages and disadvantages of each. In this blog I will discuss some advantages I have discovered using a personal Facebook page for business. 1. Growing an Audience It is easier to grow an audience as a…
Created by a tech-savvy lawyer out of Seattle, Washington, Avvo is basically the Google for lawyers. This website allows you to search for lawyers based on geographic location and practice area, utilize the Q&A Forum for any legal questions, and even call a lawyer directly. As a lawyer, having a high ranking on the site…
Having a Facebook page for your business comes with many advantages, but creating and maintaining an effective business page can be a struggle. There are disadvantages to Facebook business pages that should be recognized and addressed. We have outlined a few road bumps that come along with Facebook business pages. 1. Creating an Audience Creating…
With over 232 million users, if you haven’t gotten on the Twitter train you’re missing out! Twitter can be used in numerous ways for your personal and professional life. Start by creating a Twitter account for yourself and your law firm, start following people you know, other lawyers, industry leaders, authors and organizations you enjoy.…