If you own a business it is likely you have a business Facebook Page. There are several advantages to maintaining a Facebook page specifically for your business rather than using your personal page for both. We’ve collected some top reasons why maintaining a page is worth your time as an effective way to reach your…
Getting involved in social media is a great way to increase your visibility and build some online credibility for you and your firm. It’s super-simple! Twitter is an extremely useful tool in the legal industry. It allows you to reach potential clients, keep up with industry trends, and get live feeds on what is happening.…
Creating relationships is a time consuming process, it is important to make sure that the ones you create are worth it. After you have taken the step of agreeing to meet in person, prepare for the meeting by setting an intention and goal for yourself. The long term goal is to get clients, but the…
Creating quality relationships online takes time and effort, as we discussed in our blog Leveraging Relationships through Social Media. After you have utilized online resources, identified your target peers and market, and established an online relationship, the next step is taking the relationship offline. Many people struggle with this step, but ultimately, taking relationships offline…
Wondering what is working in social media right now? TopRankBlog.com recently collected statistics from various sources about social media outlets, judging the effectiveness of each. The article gives quick and dirty statistics that cover current trends and what users are utilizing each outlet for. Some interesting statistics about social media: “28% of time spent online…
When connecting with people online, think quality over quantity. Rather than getting caught up in how many “friends” or “followers” you have, start paying attention to what you have in common with people. Finding a common ground and maximizing your contacts will help you establish a quality network. Connecting online can be done with the…
In our previous blog, “The Importance of Review Sites and Reviews” we discussed the importance of claiming your business with review sites and the power of peer reviews. The last step in cleaning up your online reputation is sharing good information. Share Good Content and Information Taking 15 minutes each day to share information, opinions,…
In our previous blog, “Your Online Reputation and Website” we discussed the importance of maintaining a good online reputation and how your website plays into this. Having an updated, accurate website is important. The next step in cleaning up your online reputation is monitoring review sites and listing. Review sites and listings In Step 2, “What…
Some things just don’t change. As we enter into the new year and evaluate where to spend our time, energy and money, the #1 marketing strategy with the highest return continues to be personal contact. One of my client’s mentioned to me a while back that, back in the 80’s, his large firm paid a…
Hope your holidays are filled with wonderful memories, family and fun! As we enter into a new year, it is common to reflect on this past year and what you would like in the new year. Here are a few questions to ask yourself: What worked in 2014? What didn’t work? Why? What do you…