So you have an idea of what online visibility is, but have you really been applying this concept to your business? Achieving online visibility is no easy feat in today’s saturated business landscape. Competitions are fighting neck and neck to get the attention of their target audience and to remain relevant. Online visibility represents your…
The most important part of your Avvo profile is the portfolio section. The portfolio section also tends to be the most neglected part of a profile. It takes the most time and effort, and is a portion you should be contributing to on a daily basis. This section includes: contribution, cases, publications and speaking engagements.…
Attention all attorneys and law firms: Google’s #1 regulation regarding their business review system involves “Inappropriate content.” How do you know if your review or a review about your or your law firm meets the criteria? Review the Google Places content policy here. What Do I Do With A Fraudulent Review? If you see a review…
Your quick legal marketing tip for the week is about the importance of claiming your business online. Your brand, your name, and the name of your business are your property, and are important to protect and claim. Unfortunately, in truth, some people will claim to own a business and then they unknowingly work to destroy…
Not sure about what your online reputation even includes? It’s much more than just some reviews on Yelp or Facebook. During this workshop, we will dive into everything that is included in your online reputation, and provide you with 5 simple steps to get control. If you are an attorney, medical practitioner or financial advisor,…
Client reviews and peer endorsements are the most important information on your Avvo profile. When potential clients are searching for a quality lawyer, the first thing they want to know is what others are saying about you.. It is recommended to have 10-12 client reviews. These can come from past, present, and sometimes potential clients…
In our previous blog, “The Importance of Review Sites and Reviews” we discussed the importance of claiming your business with review sites and the power of peer reviews. The last step in cleaning up your online reputation is sharing good information. Share Good Content and Information Taking 15 minutes each day to share information, opinions,…
In our previous blog, “Your Online Reputation and Website” we discussed the importance of maintaining a good online reputation and how your website plays into this. Having an updated, accurate website is important. The next step in cleaning up your online reputation is monitoring review sites and listing. Review sites and listings In Step 2, “What…
In our previous blog, “What Are People Saying About You Online” we discussed the importance of claiming your online listings and updating your information. Step three in our five steps blog series focuses on what potential clients are looking for in a website. All five steps in the series are focused on cleaning up your…
In our previous blog, “The Power of Google” we discussed the importance of Googling yourself to know what is happening with your business online, and the importance of maintaining a good online presence. Through this series, we are highlighting five steps to help you clean up your online reputation. The next step is fairly obvious. Click…