Your quick legal marketing tip for the week is about the importance of claiming your business online. Your brand, your name, and the name of your business are your property, and are important to protect and claim. Unfortunately, in truth, some people will claim to own a business and then they unknowingly work to destroy…
Filling out the resume portion on Avvo can be dry, but it is a great way to display the work and education that you spent so much time earning. Fill this section out thoroughly and include all information from the states you have practiced in. Resume The resume section includes license, personal misconduct, work experience,…
Some things just don’t change. As we enter into the new year and evaluate where to spend our time, energy and money, the #1 marketing strategy with the highest return continues to be personal contact. One of my client’s mentioned to me a while back that, back in the 80’s, his large firm paid a…
Hope your holidays are filled with wonderful memories, family and fun! As we enter into a new year, it is common to reflect on this past year and what you would like in the new year. Here are a few questions to ask yourself: What worked in 2014? What didn’t work? Why? What do you…
Your quick legal marketing tip for the week is on getting active in meeting potential clients. Get active in a trade association, and get on the board of directors. You’ll notice that I said, “trade association”, and not “bar association”. You should join an association of clients. You want to get in front of a…
Your quick legal marketing tip for the week is on the importance of online reviews. Do you depend on referrals to build your business? Have your referral sources started to dry up over the last couple of years? Listen to this: if your online presence isn’t consistent with what people are saying about you, you…