Getting involved in social media is a great way to increase your visibility and build some online credibility for you and your firm. It’s super-simple! Twitter is an extremely useful tool in the legal industry. It allows you to reach potential clients, keep up with industry trends, and get live feeds on what is happening.…
Creating relationships is a time consuming process, it is important to make sure that the ones you create are worth it. After you have taken the step of agreeing to meet in person, prepare for the meeting by setting an intention and goal for yourself. The long term goal is to get clients, but the…
Merriam-Webster defines networking as, “the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business.” This definition states well the fine balance of exchange of services and productive relationships. Networking is a powerful skill that, like creating relationships, takes time and effort. It is…
Creating quality relationships online takes time and effort, as we discussed in our blog Leveraging Relationships through Social Media. After you have utilized online resources, identified your target peers and market, and established an online relationship, the next step is taking the relationship offline. Many people struggle with this step, but ultimately, taking relationships offline…
When connecting with people online, think quality over quantity. Rather than getting caught up in how many “friends” or “followers” you have, start paying attention to what you have in common with people. Finding a common ground and maximizing your contacts will help you establish a quality network. Connecting online can be done with the…
As mentioned in previous (and upcoming) blog posts, the Power of Personal Contact can easily be your #1 strategy for getting more clients. In my experience working with attorneys, many attorneys really get this concept. However, most attorneys are introverts and can’t stand the thought of networking or “building new relationships”. Here is an article about the connection…
In our previous blog, “The Importance of Review Sites and Reviews” we discussed the importance of claiming your business with review sites and the power of peer reviews. The last step in cleaning up your online reputation is sharing good information. Share Good Content and Information Taking 15 minutes each day to share information, opinions,…
In our previous blog, “Your Online Reputation and Website” we discussed the importance of maintaining a good online reputation and how your website plays into this. Having an updated, accurate website is important. The next step in cleaning up your online reputation is monitoring review sites and listing. Review sites and listings In Step 2, “What…
In our previous blog, “What Are People Saying About You Online” we discussed the importance of claiming your online listings and updating your information. Step three in our five steps blog series focuses on what potential clients are looking for in a website. All five steps in the series are focused on cleaning up your…
In our previous blog, “The Power of Google” we discussed the importance of Googling yourself to know what is happening with your business online, and the importance of maintaining a good online presence. Through this series, we are highlighting five steps to help you clean up your online reputation. The next step is fairly obvious. Click…