Created by a tech-savvy lawyer out of Seattle, Washington, Avvo is basically the Google for lawyers. This website allows you to search for lawyers based on geographic location and practice area, utilize the Q&A Forum for any legal questions, and even call a lawyer directly. As a lawyer, having a high ranking on the site…
Having a Facebook page for your business comes with many advantages, but creating and maintaining an effective business page can be a struggle. There are disadvantages to Facebook business pages that should be recognized and addressed. We have outlined a few road bumps that come along with Facebook business pages. 1. Creating an Audience Creating…
With over 232 million users, if you haven’t gotten on the Twitter train you’re missing out! Twitter can be used in numerous ways for your personal and professional life. Start by creating a Twitter account for yourself and your law firm, start following people you know, other lawyers, industry leaders, authors and organizations you enjoy.…
If you own a business it is likely you have a business Facebook Page. There are several advantages to maintaining a Facebook page specifically for your business rather than using your personal page for both. We’ve collected some top reasons why maintaining a page is worth your time as an effective way to reach your…
Getting involved in social media is a great way to increase your visibility and build some online credibility for you and your firm. It’s super-simple! Twitter is an extremely useful tool in the legal industry. It allows you to reach potential clients, keep up with industry trends, and get live feeds on what is happening.…
Creating relationships is a time consuming process, it is important to make sure that the ones you create are worth it. After you have taken the step of agreeing to meet in person, prepare for the meeting by setting an intention and goal for yourself. The long term goal is to get clients, but the…
Merriam-Webster defines networking as, “the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business.” This definition states well the fine balance of exchange of services and productive relationships. Networking is a powerful skill that, like creating relationships, takes time and effort. It is…
Creating quality relationships online takes time and effort, as we discussed in our blog Leveraging Relationships through Social Media. After you have utilized online resources, identified your target peers and market, and established an online relationship, the next step is taking the relationship offline. Many people struggle with this step, but ultimately, taking relationships offline…
Wondering what is working in social media right now? TopRankBlog.com recently collected statistics from various sources about social media outlets, judging the effectiveness of each. The article gives quick and dirty statistics that cover current trends and what users are utilizing each outlet for. Some interesting statistics about social media: “28% of time spent online…
When connecting with people online, think quality over quantity. Rather than getting caught up in how many “friends” or “followers” you have, start paying attention to what you have in common with people. Finding a common ground and maximizing your contacts will help you establish a quality network. Connecting online can be done with the…