Using a Business and Personal Facebook Account for Business

There are arguments on whether or not using a Facebook business or personal account are better. Often people ask, “Can you use both a business and personal Facebook account for your business?” There are advantages and drawbacks of each. A less significant but important drawback of having both a personal page used for business and…

Struggles of Maintaining a Facebook Business Page

Having a Facebook page for your business comes with many advantages, but creating and maintaining an effective business page can be a struggle. There are disadvantages to Facebook business pages that should be recognized and addressed. We have outlined a few road bumps that come along with Facebook business pages. 1. Creating an Audience Creating…

The Skill of Networking

Merriam-Webster defines networking as, “the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business.” This definition states well the fine balance of exchange of services and productive relationships. Networking is a powerful skill that, like creating relationships, takes time and effort. It is…

When to Take Online Relationships Offline

Creating quality relationships online takes time and effort, as we discussed in our blog Leveraging Relationships through Social Media. After you have utilized online resources, identified your target peers and market, and established an online relationship, the next step is taking the relationship offline. Many people struggle with this step, but ultimately, taking relationships offline…