Marketing drives sales. Sales drive business. Everything you do is marketing.
As mentioned in previous (and upcoming) blog posts, the Power of Personal Contact can easily be your #1 strategy for getting more clients. In my experience working with attorneys, many attorneys really get this concept. However, most attorneys are introverts and can’t stand the thought of networking or “building new relationships”. Here is an article about the connection…
In our previous blog, “The Importance of Review Sites and Reviews” we discussed the importance of claiming your business with review sites and the power of peer reviews. The last step in cleaning up your online reputation is sharing good information. Share Good Content and Information Taking 15 minutes each day to share information, opinions,…
In our previous blog, “Your Online Reputation and Website” we discussed the importance of maintaining a good online reputation and how your website plays into this. Having an updated, accurate website is important. The next step in cleaning up your online reputation is monitoring review sites and listing. Review sites and listings In Step 2, “What…
Some things just don’t change. As we enter into the new year and evaluate where to spend our time, energy and money, the #1 marketing strategy with the highest return continues to be personal contact. One of my client’s mentioned to me a while back that, back in the 80’s, his large firm paid a…
Hope your holidays are filled with wonderful memories, family and fun! As we enter into a new year, it is common to reflect on this past year and what you would like in the new year. Here are a few questions to ask yourself: What worked in 2014? What didn’t work? Why? What do you…
As we near the end of the year and wrap up a number of different holidays (along with holiday parties), here are some words to remember. “The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart. Wishing you happiness.” – Helen Keller “It…
Content is King! And videos are the King’s #1 choice these days. Right now, you can host a Google Hangout and impact the search engines for your business name and related keywords in a matter of minutes! So how can you pull off this…
Are you paying attention to what is happening online with your business? You need to be! Take advantage of the opportunity to build referrals online and avoid the liability of wrong information. Paying attention to your company’s online reputation can be a game changer. “Harris Interactive recently conducted a survey on behalf of BrandYourself.com asking…
There is power in your online reviews and referrals. How much? “72% of people trust online referrals as much as they trust a referral from a friend.” This statistic is WRONG! Watch this short video to see why.
According to Corey Saban, contributing author to Attorney At Law Magazine, video marketing is the new trend to engage your prospects. Here are some of the fun facts he shares: 46% The percentage of Internet users who took some action after watching an online video ad. Videos drive people to take action. There’s no better…