Marketing drives sales. Sales drive business. Everything you do is marketing.
According to Corey Saban, contributing author to Attorney At Law Magazine, video marketing is the new trend to engage your prospects. Here are some of the fun facts he shares: 46% The percentage of Internet users who took some action after watching an online video ad. Videos drive people to take action. There’s no better…
Do you have a strategic marketing plan that guides your marketing activities? Do you know some of the specific steps and strategies that you are going to implement this year to achieve your goals? And where is social media and LinkedIn fitting into the picture? Before I wrote this article, I had three highly respected…
I must admit, the first time I heard a fellow marketing expert share her list of marketing “strategies” that she was proudly implementing, I was horrified. It didn’t occur to me that someone who considered herself a “strategist” didn’t know the first thing about strategy. In fact, her list of “strategies” was really a list…
Here is a blog post I wrote a while back. This topic is especially important as I connect with lawyers are use the terms “sales” and “marketing” interchangeably. It is important to understand the difference to avoid frustration and to achieve better results from both. I was recently asked to kick off a tele-summit about…