Search Engine Optimization
Keyword Evaluation
All content online works best when it is understandable by the search engines. Our SEO process begins with a complete assessment that includes:
- What does Google think of you?
- What do you want Google to think of you?
- What is your competition doing online?
- What needs to happen to impact the search engines now so you can be found by your market?
The answers to these questions give us the strategic direction we need to impact your online presence quickly and effectively. Building a relationship with Google and the other search engines is the best starting point for building a solid online campaign. Understanding your positioning in the marketplace is the next step. And spending time on efforts that can provide quick results is the final key to building a positive experience online for you and your customers.
If your customers can’t find you, then what does it matter?
The results of this evaluation will be used to optimize your website and all content created including webpage copy, articles, blog posts, social media, online profiles, and more.
Website Optimization
Organic SEO is a powerful tool. In fact, in recent years, we have new acronyms: SERM, SEM, and many more. Optimizing your website so it communicates effective with the search engines is absolutely necessary for all business. This includes page titles, alt text, content optimization, meta descriptions, error/504 pages, duplicate content, site maps, privacy and security, and so much more.
Ongoing SEO
Ongoing search engine optimization package can be quoted as necessary. For ongoing project work with websites and content marketing, SEO is included. It’s just how we do what we do.