Google spent most of last year “doing the dance” – the Google Ballet dance. Almost monthly, the algorithm for search results was turned upside down for a restart, or so it seemed. The kids in Palo Alto throw a new set of rules into the search algorithm and sites that were at the top can’t…
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The most important part of your Avvo profile is the portfolio section. The portfolio section also tends to be the most neglected part of a profile. It takes the most time and effort, and is a portion you should be contributing to on a daily basis. This section includes: contribution, cases, publications and speaking engagements.…
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Attention all attorneys and law firms: Google’s #1 regulation regarding their business review system involves “Inappropriate content.” How do you know if your review or a review about your or your law firm meets the criteria? Review the Google Places content policy here. What Do I Do With A Fraudulent Review? If you see a review…
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Your quick legal marketing tip for the week is about the importance of claiming your business online. Your brand, your name, and the name of your business are your property, and are important to protect and claim. Unfortunately, in truth, some people will claim to own a business and then they unknowingly work to destroy…
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Not sure about what your online reputation even includes? It’s much more than just some reviews on Yelp or Facebook. During this workshop, we will dive into everything that is included in your online reputation, and provide you with 5 simple steps to get control. If you are an attorney, medical practitioner or financial advisor,…
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Want to reach a larger audience and get clients with your marketing campaign message? Internet marketing is here to help. In a world where there is increased competition among both individuals and businesses, it is important to constantly stay ahead of competitors. Many attorneys are concerned about how to use online marketing for business for ethical…
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Being an attorney is tough, and running a law firm can be even tougher. When faced with life’s everyday challenges in the world of legal business, it’s important to make sure you aren’t making these critical mistakes: Mistake #1: NOT HAVING A PLAN Without a clear marketing plan your marketing efforts will never be proactive.…
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In today’s business world, excellent communication is the key to maintaining a positive relationship with your clients and fellow attorneys. Failure to communicate effectively can only bring your firm down and drive your clients to your competitors. When communicating with your clients, both potential and current, it is important to remember these tips: Be professional,…
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Understanding the key components that make up a successful business plan is the biggest favor you can do for yourself and your law firm. Here are the seven components you need to identify to get your business plan headed in the right direction: WHAT: Ask yourself what you do and come up with a clear…
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Filling out the resume portion on Avvo can be dry, but it is a great way to display the work and education that you spent so much time earning. Fill this section out thoroughly and include all information from the states you have practiced in. Resume The resume section includes license, personal misconduct, work experience,…
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